Stanbic Bank Airport Stunt

Stanbic Bank Zimbabwe

THE CHALLENGE

We wanted a disruptive way to let international travelers know that our ATMs accept Master Card and Visa.

SOLUTION

Taking advantage of the Easter holiday activity at the Harare International Airport, with people from the diaspora visiting family. We placed three brand ambassadors representing Stanbic Bank at the arrivals terminal, between the immigration service points, customs, and ZIMRA. They were dressed formally in blue and white reinforcing the brand colours and holding A2 placards with the call to action: “Our ATMs accept Mastercard and VISA”.

RESULTS

Through the activation, we managed to reach about 4520 travelers from different flights throughout the Easter holiday. Travellers would be intrigued and would engage the brand ambassadors with different questions and needs.

Services

  • Brand Activation
  • Social Media