Banking Right Here – Blue247 Mobile Banking

Stanbic Bank Zimbabwe

THE CHALLENGE

Stanbic Bank banking halls were consistently congested due too high traffic. People prefer to go to the banking halls for banking services. Client wanted to increase awareness and usage of Blue247 Mobile Banking Service.

SOLUTION

We created a campaign which made use of the Google GPS Icon to effectively communicate that the bank is with you wherever your phone is. Through different executions the campaign highlighted the various services available on the Blue247 Mobile Banking platform.

RESULTS

Dramatic increase in sign up for Blue247 Mobile Banking platform.