PPC – Elephant in Msasa
PPC Zimbabwe has enjoyed growth and success in Zimbabwe, with a heritage spanning over one hundred years. As the client embarked on the next chapter of its journey by expanding into Harare and comissioing a new milling plant in Msasa, the client required a campaign that reinforced the 3 key brand values of consistency,quality and heritage while communicating the commissioning of the new plant.
Using the brand icon the Magestic Elephant we used press to show the journey from the wild to the new home in Msasa. We brought the elephant, its trumpeting and its migratory nature to life through press.
PPC awarness in the Northern Region of the country grew and new customer acquisitions was above expectations.